L’Oréal Paris: Women of Worth


L’Oréal Paris: Women of Worth

L’Oréal Paris' Women of Worth program honours extraordinary women who selflessly volunteer their time to serve their communities. The signature philanthropic program embodies the L’Oréal Paris tenet that “every woman is worth it” by elevating women who find beauty in giving back.

For the first time in the Festival’s history, L’Oréal Paris partnered with TIFF to invite four women not associated with the film or media industries to walk the red carpet at a TIFF premiere. L’Oréal Paris is a firm believer in making all women feel beautiful and worthy, and this democratization of the red carpet is showing these extraordinary women, some of whom are honourees from the Women of Worth program — and all the women watching them — that they are worth it.

“We believe every woman deserves the red carpet,” said Milan Mladjenovic, General Manager, L’Oréal Paris Canada. “This year, we are committed to inspiring and encouraging women everywhere to celebrate who they are and who they strive to be, every day.”

This moment is a bold evolution for the film festival — a step forward in redefining a universally recognized symbol and championing the incredible roles all women represent. This special red-carpet moment is aligned with TIFF's mission to tackle women's empowerment via our world-renowned Share Her Journey campaign, which champions women in front of and behind the camera.

The four women set to walk the red carpet include, prestigious alumni of L’Oréal Paris Canada’s "Women of Worth" program – the brand’s signature philanthropic initiative; a national contest winner with a heartwarming story and a remarkable influencer who promotes acceptance and self-worth.

These four women walked the red carpet with the stars at the Gala premiere of Harriet, directed by Kasi Lemmons, on September 10 at Roy Thomson Hall:

Lynne Rosychuk, captured #WithGalaxy

Lynne Rosychuk, 2019 Women of Worth National Honouree — President of the Jessica Martel Memorial Foundation, a grassroots outreach program that provides support and education to survivors and communities of domestic violence in Alberta, Canada.

Stachen Frederick, captured #WithGalaxy

Stachen Frederick, 2018 Women of Worth Honouree — Founder of BrAIDS for AIDS, a program raising awareness of HIV/AIDS within the African Canadian, Caribbean, and Black communities though the cultural practice of hair braiding.

Eli Gordon, captured #WithGalaxy

Eli Gordon, L’Oréal Paris Canada National Contest Winner — A single mother of two wonderful boys, one of whom has special needs, Eli Gordon has a deep understanding of the pressures women can put on themselves to be a “perfect” parent.

Molly Burke, captured #WithGalaxy

Molly Burke, Blind Motivational Speaker & YouTuber — At just four years old, Molly Burke was diagnosed with Retinitis Pigmentosa, a rare disease causing loss of vision. It wasn’t long after that she began a journey focused on bringing light into the lives of others.