The Review/ Short Read/
TIFF ‘17 Livestreams
Every September, the world of film descends on Toronto for the Toronto International Film Festival, and for fans, it’s incredible to be in the city to experience it all firsthand. But TIFF has “International” in our name for a reason — and this year, we created an unprecedented livestreaming experience that allowed anyone, anywhere on Earth to get up close and personal with some of the most fascinating, well-known, and engaging people on the planet.
Check out our livestream page for an overview.
WHAT WE DID
TIFF is known informally as The People’s Festival, and we decided to deliver on our reputation more than ever before in 2017 by inviting people in from everywhere. We streamed live events and talks including:
The result? An always-on experience that meant even people who were in Toronto could be in many places at once, with a front-row seat to the best of the Festival. And at the same time, an instant archive of each day’s live events that could be returned to later and experienced again.
HOW WE DID IT
Our team of videographers, digital producers, and social media experts worked extremely hard not only to cleanly deliver these livestreams from many locations using a variety of technical approaches, but also to continually engage with our audiences, answer their questions, and even put some of their questions to the stars.
With people stationed at venues across the Festival and our headquarters at the TIFF Bell Lightbox, we delivered a seamless experience that was hugely engaging both locally and worldwide.
WHERE WE DID IT
Keeping our audiences in mind, we published live content across multiple platforms, meaning people could choose how they preferred to engage with the TIFF experience. This also allowed us to broaden our reach as fans could encounter us on Instagram, Twitter, Facebook, or YouTube, and engage with our livestreams right then and there.