TIFF to launch official content market alongside Festival in September 2026

media release

May 16, 2024

TIFF to launch official content market alongside Festival in September 2026

Supported by the Canadian federal government with a landmark $23M investment, the new initiative will expand TIFF’s scope of offerings and reinforce its role as a global entertainment industry leader

The 49th Toronto International Film Festival takes place September 5–15, 2024

Toronto and Cannes — Earlier today in Cannes, TIFF announced that it is launching a new official content market at the 2026 Toronto International Film Festival. Envisioned as the North American hub for buying and selling screen-based projects, intellectual property, and immersive and innovative content across all platforms, the market will elevate Canadian and international talent while driving global distribution and sales.

“Whether you’re buying, selling, pitching, or connecting, Toronto has long been a great place for the film industry to do business,” said Cameron Bailey, Chief Executive Officer, TIFF. “As screen storytelling and how it reaches audiences evolve, we plan to grow the platform and the services we offer to professionals telling stories on every possible screen. We’ll bridge Canada’s advantages as a globally connected, North American nation with the exciting talent, ideas, and resources cropping up all around the world.”

Recently, the Canadian federal government announced an investment of $23 million CAD in this initiative. This is the single largest government investment that TIFF has received since the campaign to build TIFF Lightbox. The three-year investment will enable the organization to accelerate planning and development work that is currently underway.

"TIFF's new content market is a cornerstone for innovation and collaboration in the screen sector,” said the Honourable Pascale St-Onge, Minister of Canadian Heritage. This significant investment by our government not only underscores our commitment to the arts and culture industry but also to fostering an environment where Canadian and international talent can thrive. By supporting this initiative, we are ensuring that Canada continues to be a leader in the global entertainment landscape, promoting diverse and dynamic storytelling that connects with audiences around the world."

“We are grateful to Minister St-Onge and the Canadian federal government for their confidence in our vision, their commitment to the Canadian screen sector, and this significant investment in TIFF’s next chapter. This market will be a game-changing catalyst for the international industry overall and will further drive the importance and economic value of not only TIFF’s work, but also of the entire cultural sector, within Canada and globally,” said Anita Lee, Chief Programming Officer, TIFF. “This is the right time for TIFF to build and launch a new market initiative, and it will enable us to champion Canadian content within the larger industry in an even more meaningful way.”

Canada’s screen sector contributes over $13 billion annually to Canada’s economy.

As TIFF ramps up for its 49th annual Festival September 5–15, look for future announcements to come over the next few weeks at tiff.net/news.

Press Contacts

Jennifer Knox

Acting Senior Director, Communications, TIFF


Debbie Lawrence

Managing Director, The Lippin Group


Social Media:
X: @TIFF_Net / @TIFF_Industry
Instagram / Letterboxd / TikTok: @tiff_net
Pinterest: @tiffnet

To become a TIFF Member visit tiff.net/join.

TIFF prefers Visa.

TIFF 2024 takes place September 5–15, 2024.

About TIFF
TIFF is a not-for-profit cultural organization with a mission to transform the way people see the world through film. An international leader in film culture, TIFF projects include the annual Toronto International Film Festival®in September; TIFF Lightbox, which features five cinemas, learning and entertainment facilities; and the innovative national distribution program Film Circuit. The organization generates an annual economic impact of $200 million CAD. TIFF Lightbox is generously supported by contributors including the Province of Ontario, the Government of Canada, the City of Toronto, the Reitman family (Ivan Reitman, Agi Mandel, and Susan Michaels), The Daniels Corporation, and RBC. For more information, visit tiff.net.

TIFF is generously supported by Major Sponsors RBC and Visa, and Major Supporters: the Government of Canada, Government of Ontario, and City of Toronto.

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