media release
March 31, 2023
TIFF announces TIFF Bell Lightbox rejuvenation and partnership with OCAD U
New café-bar to be unveiled & Membership programme relaunches with new Festival benefits
Courtesy of TIFF
TORONTO — TIFF is delighted to announce exciting changes to its visitor experience and Membership community. Renovations to the TIFF Bell Lightbox’s third floor are well underway as part of its commitment to create a welcoming and inspiring space for all film lovers and audiences to gather. The highlight of this project is an elegant reimagining of the third-floor public spaces and the Bell Blue Room, which will reopen as a new destination for all guests of TIFF Bell Lightbox. The TIFF Membership programme is also being relaunched based on feedback from our 12,000+ Members, with new benefits to reflect and strengthen the year-round and Festival offerings TIFF Members value most. Also announced today is TIFF’s new partnership with OCAD U, which welcomes students in the Experimental Animation program as well as students who produce content for OCAD U LiVE into TIFF Bell Lightbox.
“We’ve been glad to welcome millions of visitors to TIFF Bell Lightbox over the past 13 years,” said Cameron Bailey, CEO, TIFF. “Now, it’s time for a refresh. When film lovers walk into our new third floor, they’ll feel a warmer, more inviting environment, perfect for gathering with friends over coffee to talk film, art, or whatever sparks their imagination that day.”
Slated to open in time for the Festival, TIFF’s third-floor public spaces are being redesigned by Toronto-based design studio DesignAgency to reflect the classic and nostalgic sentiment of film, and will feature an inviting café-bar in the Bell Blue Room.
Under the stewardship of TIFF Chief Operating Officer, Beth Janson, the physical improvements at TIFF Bell Lightbox and the TIFF Membership programme relaunch are part of a three-year plan to build an exciting film destination and community in one of the great film cities in the world. Under the new Membership offering, each level comes with its own suite of benefits. The structure and pricing of Membership levels will also change for the first time since 2015. More information is available at tiff.net/membership.
Starting today, two free tickets to TIFF Cinematheque screenings for Members at the TIFF Bell Lightbox are a permanent benefit — representing 300+ screenings of the best of classic films and new essentials year-round. The new Membership benefits will also include even earlier access to dedicated ticketing windows for Festival screenings, new year-round exclusive programming, and larger discounts at Concessions, among other benefits. Until April 21, Members and the public can renew, upgrade, or join to take advantage of current Membership pricing before increases take effect on May 1.
“TIFF’s Members are the foundation of our organization, and to that end, we have taken steps to improve both the offerings and value of a TIFF Membership,” said Janson.
In keeping with the revitalization of the TIFF Bell Lightbox experience, TIFF is also pleased to announce that OCAD University (OCAD U) has a physical presence in the main floor annex gallery and the Learning Studios, located on the third floor. OCAD U’s new Experimental Animation program will be delivered out of TIFF Bell Lightbox, helping TIFF to forge relationships with emerging filmmakers and artists, while at the same time activating TIFF Bell Lightbox’s public spaces with student showcases and installations.
“We have an exciting vision for TIFF underway,” said Anita Lee, Chief Programming Officer, TIFF. “We are inspired to reinvent the spirit, space, and future of TIFF Bell Lightbox as a centre for diverse communities including young creators, Canadian cultural industries, and international artists. The new partnership with OCAD U represents TIFF’s investment in the next generation of artists and creative leaders of the future. Our new younger audiences are also inspiring our new programming launching this spring. I would love to see TIFF as the place where all generations of Torontonians from all walks of life, visitors from across Canada and around the world, families, creators, movers and shakers, and those in the know can come for inspiration and an exciting collective experience.”
“By partnering with TIFF, we’re enriching the experiential learning experience of students in our Experimental Animation program and those students who produce content for OCAD U LiVE, our 24/7 digital streaming channel,” said OCAD U President and Vice-Chancellor Ana Serrano. “This collaboration is a natural fit between two leading arts and cultural institutions in Toronto, and will further drive positive impact to the creative economy and provide students with opportunities to gain employable skills, explore innovative ideas, find community, and develop a fulfilling career.”
In the coming weeks, TIFF will be welcoming young audiences to the 12th edition of the Next Wave Film Festival for a weekend (April 14–16) of bold new films and special events, with free movies for anyone under 25. Programmed for youth, by youth, the TIFF Next Wave Film Festival, supported by Ontario Arts Council and the City of Toronto, is a one-of-a-kind talent incubator in the world, and features a lineup of Canadian and North American premieres, creator Q&As, workshops, and collaborations with leading filmmakers to celebrate new voices in cinema.
Leading into the Summer season, audiences can look forward to the most-anticipated New Releases. TIFF Cinematheque will be presenting a showcase on South Korean cinema and a spotlight on magic realism including films that mix the ordinary with the extraordinary and classics from this genre.
“We’ve been glad to welcome millions of visitors to TIFF Bell Lightbox over the past 13 years,” said Cameron Bailey, CEO, TIFF. “Now, it’s time for a refresh. When film lovers walk into our new third floor, they’ll feel a warmer, more inviting environment, perfect for gathering with friends over coffee to talk film, art, or whatever sparks their imagination that day.”
Slated to open in time for the Festival, TIFF’s third-floor public spaces are being redesigned by Toronto-based design studio DesignAgency to reflect the classic and nostalgic sentiment of film, and will feature an inviting café-bar in the Bell Blue Room.
Under the stewardship of TIFF Chief Operating Officer, Beth Janson, the physical improvements at TIFF Bell Lightbox and the TIFF Membership programme relaunch are part of a three-year plan to build an exciting film destination and community in one of the great film cities in the world. Under the new Membership offering, each level comes with its own suite of benefits. The structure and pricing of Membership levels will also change for the first time since 2015. More information is available at tiff.net/membership.
Starting today, two free tickets to TIFF Cinematheque screenings for Members at the TIFF Bell Lightbox are a permanent benefit — representing 300+ screenings of the best of classic films and new essentials year-round. The new Membership benefits will also include even earlier access to dedicated ticketing windows for Festival screenings, new year-round exclusive programming, and larger discounts at Concessions, among other benefits. Until April 21, Members and the public can renew, upgrade, or join to take advantage of current Membership pricing before increases take effect on May 1.
“TIFF’s Members are the foundation of our organization, and to that end, we have taken steps to improve both the offerings and value of a TIFF Membership,” said Janson.
In keeping with the revitalization of the TIFF Bell Lightbox experience, TIFF is also pleased to announce that OCAD University (OCAD U) has a physical presence in the main floor annex gallery and the Learning Studios, located on the third floor. OCAD U’s new Experimental Animation program will be delivered out of TIFF Bell Lightbox, helping TIFF to forge relationships with emerging filmmakers and artists, while at the same time activating TIFF Bell Lightbox’s public spaces with student showcases and installations.
“We have an exciting vision for TIFF underway,” said Anita Lee, Chief Programming Officer, TIFF. “We are inspired to reinvent the spirit, space, and future of TIFF Bell Lightbox as a centre for diverse communities including young creators, Canadian cultural industries, and international artists. The new partnership with OCAD U represents TIFF’s investment in the next generation of artists and creative leaders of the future. Our new younger audiences are also inspiring our new programming launching this spring. I would love to see TIFF as the place where all generations of Torontonians from all walks of life, visitors from across Canada and around the world, families, creators, movers and shakers, and those in the know can come for inspiration and an exciting collective experience.”
“By partnering with TIFF, we’re enriching the experiential learning experience of students in our Experimental Animation program and those students who produce content for OCAD U LiVE, our 24/7 digital streaming channel,” said OCAD U President and Vice-Chancellor Ana Serrano. “This collaboration is a natural fit between two leading arts and cultural institutions in Toronto, and will further drive positive impact to the creative economy and provide students with opportunities to gain employable skills, explore innovative ideas, find community, and develop a fulfilling career.”
In the coming weeks, TIFF will be welcoming young audiences to the 12th edition of the Next Wave Film Festival for a weekend (April 14–16) of bold new films and special events, with free movies for anyone under 25. Programmed for youth, by youth, the TIFF Next Wave Film Festival, supported by Ontario Arts Council and the City of Toronto, is a one-of-a-kind talent incubator in the world, and features a lineup of Canadian and North American premieres, creator Q&As, workshops, and collaborations with leading filmmakers to celebrate new voices in cinema.
Leading into the Summer season, audiences can look forward to the most-anticipated New Releases. TIFF Cinematheque will be presenting a showcase on South Korean cinema and a spotlight on magic realism including films that mix the ordinary with the extraordinary and classics from this genre.