media release
January 21, 2025
Rogers and TIFF sign multi-year deal
Will bring Canadians exclusive content from the Festival and create VIP red carpet experience for Rogers customers
Toronto — Toronto International Film Festival and Rogers are pleased to announce a three-year agreement that will see Rogers return as the official Presenting Partner of the Festival, and the TIFF People’s Choice Award through 2027. The expanded partnership builds on the success of TIFF ’24, which welcomed a record-breaking 700,000 attendees and hundreds of the world’s biggest filmmakers and stars. The 50th edition of the Toronto International Film Festival, presented by Rogers, will take place from September 4 to 14, 2025.
“We are excited to continue our partnership with Rogers through 2027, building on the terrific momentum we’ve created together,” said Cameron Bailey, CEO, TIFF. “We share a vision of celebrating Canadian storytelling and commitment to excellence on a global stage, and we look forward to working together to create a truly remarkable 50th edition of our Festival in September.”
“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” said Tony Staffieri, CEO, Rogers. “We look forward to celebrating TIFF’s 50th edition this year and to continuing a successful multi-year partnership.”
TIFF and Rogers will create a new original content series in partnership with TIFF’s in-house Studio 9 production team. Rogers will also develop and produce a 50th edition TV special to be aired exclusively on Citytv. Rogers customers will have access to VIP red carpet experiences through Rogers Beyond the Seat.
TIFF is marking a historic milestone with the 50th edition of the Festival and celebratory programming and events throughout the year. Look for an announcement next week with more information.
“We are excited to continue our partnership with Rogers through 2027, building on the terrific momentum we’ve created together,” said Cameron Bailey, CEO, TIFF. “We share a vision of celebrating Canadian storytelling and commitment to excellence on a global stage, and we look forward to working together to create a truly remarkable 50th edition of our Festival in September.”
“We are committed to supporting world-class film and cinema and bringing the best in entertainment to Canadians,” said Tony Staffieri, CEO, Rogers. “We look forward to celebrating TIFF’s 50th edition this year and to continuing a successful multi-year partnership.”
TIFF and Rogers will create a new original content series in partnership with TIFF’s in-house Studio 9 production team. Rogers will also develop and produce a 50th edition TV special to be aired exclusively on Citytv. Rogers customers will have access to VIP red carpet experiences through Rogers Beyond the Seat.
TIFF is marking a historic milestone with the 50th edition of the Festival and celebratory programming and events throughout the year. Look for an announcement next week with more information.