Today's animation has come a long way from Saturday morning cartoons: whether photoreal or illustrative, stop-motion or CG, animation has become a vital element in much of today's most cutting-edge visual storytelling. This installment of Packaged Goods, presented in partnership with Stash Media, explores some of the most evocative, entertaining and enlightening animated ads, music videos and short films.
Featured works to include:
C2C, "The Beat"
(dir. Dai-Dai Tran \ France 2012 \ 2:00)
Stark black-and-white contrast heightens the lively, hand-drawn vibe of this computer-animated video for French turntablists C2C.
(dir. Jamie Hewlett \ Passion Pictures \ UK 2012 \ 5:06)
It's just another day in the old homestead for Andre 3000 and the Gorillaz crew in this spot for Converse.
Diplo, "Set It Off"
(dir. Ryan Staake \ Pomp & Clout \ USA 2012 \ 3:45)
Slick visual effects propel Diplo's high-velocity dance track into the stratosphere.
Flying Lotus, "Tiny Tortures"
(dir. David Lewandowski \ Pulse Films \ USA 2012 \ 3:25)
Elijah Wood stars in this trippy tale of a drug-addled, guilt-ridden amputee.
Good Books, "Metamorphosis"
(dir. Buck, String Theory \ USA 2012 \ 2:42)
The Buck team channels their inner gonzo for this Hunter S. Thompson homage created for the charity organization Good Books.
(dir. Andrew Thomas Huang \ Moo Studios \ Future You Production \ UK 2012 \ 9:00)
This mind-blowing Technicolor head-trip prompted Björk to commission director Andrew Thomas Huang to direct the video for her track "Mutual Core."
(dir. Dan Charbit \ Cut and Cook \ France 2012 \ 2:24)
Mechanical becomes organic in this micro-object study.
(dir. Kaleb Lechowski \ Germany 2012 \ 6:26)
Kaleb Lechowski has attracted big-league attention for his riveting film-school short about an alien race betrayed by its machine army.
Witcher 2: Assassins of Kings (trailer)
(dir. Tomek Baginski \ Poland 2012 \ 4:10)
A stunningly savage teaser for this game about genetically-enhanced, monster-hunting humans.
One More Beer
(dir. Pedro Conti \ Brazil 2012 \ 0:58)
This humourous short film features a persnickety Viking with very particular drinking demands.
BBC, "Stadium UK"
(dir. Pete Candeland \ Passion Pictures \ Rainey Kelly Campbell Roalfe/Y&R \ UK 2012 \ 2:40)
All of London is an Olympic stage for the BBC in this spot for the 2012 Summer Games.
Cadbury, "Enjoy the Moment"
(dir. Shane Griffin \ Piranha Bar \ Publicis QMP Ireland \ Ireland 2012 \ 0:40)
Fluid motion graphics capture the energy of Olympian performance in this spot for Cadbury.
Gotye, "Easy Way Out"
(dir. Darcy Prendergast \ Oh Yeah Wow \ Australia 2012 \ 2:13)
Gotye gets caught in an endless stop-motion feedback loop.
Children's Wish Foundation, "Emily's Story"
(dir. Crush \ KBS+P, Toronto \ Canada 2012 \ 1:51)
A sick girl's big wish comes true in this charmingly animated spot.
Metro Trains Melbourne, "Dumb Ways to Die"
(dir. Julian Frost \ McCann Melbourne \ Australia 2012 \ 3:05)
If you didn't know previously that using your privates as piranha bait was a bad idea, you will after seeing this animated safety message from the Australian rail company.
Dulux, "A Lot of Living"
(dir. Pete Circuitt \ The Sweet Shop \ Clemenger BBDO \ Australia 2012 \ 0:30)
Real life is a mess, but in a Dulux world it becomes a mess of vibrant colours.
The Fantastic Flying Books of Mr. Morris Lessmore
(dirs. William Joyce & Brandon Oldenburg \ Moonbot Studios \ USA 2011 \ 15:07)
The award-winning short film about a young bibliophile is recreated as an outstanding interactive app.
Following the screening, we are pleased to welcome director Gerald Ding, Creative Director of the award-winning studio Psyop, for an onstage discussion.
About Gerald Ding:
Gerald Ding has become an integral part of Psyop's operations since joining the studio in 2003, and has presented several speeches regarding the CG industry and design. Notable projects include Pepsi, "Olympics Challenge" for China; Converse, "Big"; Powerade, "Copa America"; Vevo; and numerous spots for the Fanta brands global campaign. Prior to his role at Psyop, Gerald worked at Electronic Arts and Rainmaker Entertainment in Canada and attended the Emily Carr University of Art & Design and The Art Institute of Vancouver.
Skilled in animation, design, illustration, 3D, 2D and live action production, Psyop helps brands and agencies connect with consumers and solve business and marketing problems by creating content that viewers actively seek out and share. Through its work for global markets, Psyop has reached audiences in over 200 countries in every major language, and its projects have collectively garnered over 100 million views on YouTube alone. Psyop has created spots for leading brands including Coca Cola, IBM, Nike, AT&T, FedEx, Adidas, Intel, Samsung, Infiniti, Ford, HP, Miller, Michelin, Chevy, MTV, Starbucks, Toyota, Volkswagen, and Twinings. The company's advertising agency clients include BBDO, DDB, Leo Burnett, Fallon, Goodby Silverstein & Partners, EuroRSCG, JWT, Ogilvy, Saatchi, TBWA, Y&R, and Wieden & Kennedy, to name a few. Psyop's work has garnered nearly every industry award imaginable, including two Emmys; multiple Lions at Cannes; D&AD pencils; Gold, Silver and Bronze Clios; Andys; Silver and Bronze One show awards; multiple Broadcast Design Awards (BDA); and the Grand Prix at Europe's Epica awards. Psyop's work has also been included in the permanent collection of the MOMA through the AICP show every year for the past 8 years.
This programme is presented in partnership with Stash Media.
Based in Toronto and New York, Stash Media, Inc. keeps creative professionals informed and inspired with Stash Magazine, the world's largest online library of animation, VFX and motion design; the Style Frames Design Conference; the Collider Digital Production Conference and Job Fair; the Stash Latin America Design Annual; and a daily industry news site.
This programme is rated 14A