Gary Hustwit in person!

Following Helvetica, Hustwit turned his gaze to yet another unexamined area that exerts an enormous influence over our lives: the manufactured objects that we use every day, and that quietly shape the way we interact with the world around us. Featuring in-depth interviews with some of the world's leading product designers, Objectified offers answers to questions we might never have thought to ask — How did those thick-handled potato peelers come to be near ubiquitous? How do you design a sustainable toothbrush? — while inviting larger questions about industrial design's jagged symbiosis with mass-market consumption: Are we making too many useless things? What is the role of design in a progressive, livable twenty-first century? And where do we go from here? Expanding the cultural critique that Hustwit takes even further in Urbanized, Objectified sharpens our sensitivity to everyday materiality and forces us to confront the constitution, and the consequences, of the things we make.