Although many would contend that we're in an age of gender equality and post-feminism, the still pronounced lack of women at many levels of the film industry tells another story. This installment of Packaged Goods spotlights the work of female commercial and music video directors both established and emergent, and brings together a number of the artists featured — including Aleysa Young, Claire Edmondson, Yael Staav and Kathi Prosser — for a candid, post-screening discussion about their life behind the camera.
Featured works to include:
Grimes "Oblivion" \ Music Video \ 2012 \ Canada \ 4:15
Dir. Emily Kai Bock
Grimes, aka Claire Boucher, takes us through just another day of dirt bike rallies, football games and shirtless frat parties in this simple and endearing video for her infectious track "Oblivion".
OK Go "Skyscrapers" \ Music Video \ 2012 \ USA \ 3:45
Dir. Trish Sie
A trained ballroom dancer, director Trish Sie — frequent OK Go collaborator and brother of bandleader Damian Kulash — takes centre stage in this colourful and elegant video.
Broken Social Scene "The Sweetest Kill" \ Music Video \ 2011 \ Canada \ 5:10
Dir. Claire Edmondson
Living up to the track's title, this video for Broken Social Scene marries the sweet with the savage into a gauzy, psychopathic whole.
Oliver Peoples "The Children are Bored on Sunday" \ Brand Film \ 2010 \ USA \ 2:25
Dir. Autumn de Wilde
Elijah Wood and Shirley Manson are les enfants sennuient le dimanche (the children are bored on Sundays), and amuse themselves in a variety of fabulously ridiculous was in the film for eyewear brand Oliver Peoples.
"Belly" \ Short Film \ 2011 \ USA \ 7:40
Dir. Julia Pott
Through her distinctive animation, Julia Pott explores the internal reactions to uncomfortable situations in this coming of age story.
Rat v. Possum "Fat Monk" \ Music Video \ 2011 \ Australia \ 4:00
Dir. Lucy McRae
Body architect Lucy McRae takes her fascination with how the body works - and can be morphed and modified - and channels in into a lovely kaleidoscopic treat.
"Bottle" \ Short Film \ 2010 \ USA\ 5:25
Dir. Kirsten Lepore
Two adorable stop-motion creatures make the ultimate sacrifice to be together after a long-distance, letter-in-a-bottle romance.
Chanel "Surf" \ Brand Film \ 2012 \ USA \ 2:55
Dir. Kathryn Bigelow
Kathryn Bigelow (The Hurt Locker
) perfectly captures the essence of surfing in this brand film for Chanel's Allure Homme fragrance.
"We Miss You" \ Spot \ 2011 \ Germany \ 2:08
Dir. Hanna Maria Heidrich
A fantastical encounter between a city cop and a gentle deer creates an evocative statement about our disconnection from nature.
Dove "Growing Up" \ Spot \ 2012 \ Canada \ 0:30
Dir. Kathi Prosser
Kathi Prosser's touching spot for Dove reminds girls not to let body image get in the way of what they love.
Hallmark "Give and Get" \ Spot \ 2012 \ Canada \ 1:00
Dir. Yael Staav
The sentiment "it's better to give than receive" is brought to life in this lovely visual narrative from Yael Staav, the director behind Dove's infamous "Evolution" spot.
HTC "One, Freefall" \ Spot \ 2012 \ UK \ 1:00
Dir. Sara Dunlop
HTC goes to new extreme heights to showcase the robust photography capabilities of it's HTC One phone in this beautiful and technically challenging spot from Sara Dunlop.
Seltzer Works \ Short Film \ 2011 \ Canada \ 6:00
Dir. Jessica Edwards
Nostalgia bubbles brightly in this touching ode to the bygone world of seltzermen.
I Want Muscles \ Short Film \ 2011 \ UK \ 2:55
Dir. Elisha Smith-Leverock
Beauty, glamour and gender are examined in this short film featuring dancer-turned-bodybuilder Kizzy Vaines.
Environmental Defence Fund "How to Look Pretty without Poisoning Yourself" \ Spot \ 2011 \ Canada \ 1:00
Dir. Aleysa Young
Campy satire is used to juxtapose a startling message in this PSA on the ills of the cosmetics industry.
The Onion "Missing Friend" \ Short Film \ 2011 \ USA \ 3:15
Dir. JJ Adler
Two friends plead for the return of their missing friend—and spew bitchy gossip about other classmates—in this satiric send-up for The Onion News Network.
Dollar Shave Club "Our Blades are F**king Great" \ Spot \ 2012 \ USA \ 1:30
Dir. Lucia Aniello
The blades may be cheap but they're f**king great. The message is hard to miss in this highly comedic spot from Lucia Aniello.
Gotye "Somebody That I Used to Know" \ Music Video \ 2011 \ Australia \ 4:00
Dir. Natasha Pincus
Australian songwriter Gotye and chanteuse Kimbra tell the most spiteful of breakup tales while being enveloped in gorgeously geometric stop-motion body art.
Kate Spade "Ruby" \ Brand Film \ 2011 \ USA \ 1:00
Dir. Hayley Morris
Hayley Morris's whimsical animation aesthetic is brought to bear in a celebration of the colour ruby for Kate Spade.
Breakbot "Baby I'm Yours" \ Music Video \ 2010 \ France \ 2:30
Dir. Irina Dakeva
Soulful and boppy, colourful and electric, Irinia Dakeva's animated video for Ed Banger artists Breakbot is a fitting pair to a catchy tune.
Packaged Goods: Girls of Film is rated 18A