The Midnight Madness program was started and programed by Noah Cowan in 1988. Cowan programed Midnight Madness until 1997 when he brought aboard current MM programmer Colin Geddes to co-program and then take over the program the next year. Cowan climbed the TIFF ladder to the position of co-director, and as of this year is now the artistic director of the Bell Lightbox.
I excitedly asked Noah some questions about the origins of Midnight Madness, its growth, his favourite MM memories, AND MORE. Check out the interview below.
JW = Jeff Wright
NC = Noah Cowan
JW- Could you talk a bit about the origins of Midnight Madness, its growth period, and how it went from being a fringe program to one of the most well attended programs of the festival?
NC- It sounds like a hippie happening when we recount it now but in that first year, 1988, a bunch of misfits and freaks around the office started watching anything that the "respectable" programmers thought too outre or gross. Piers also got into the spirit of it and solicited a few films for us to see. The first year of screenings did better than anyone thought they would and that really leveraged our ability to solicit new films in the following years. Growth was rapid, aided by an explosion in interest around genre cinema and commercial cinema from Asia. It helped that people like Gaspar Noe and Quentin Tarantino became devotees of the stuff we were showing and of course the Bloor Cinema and the crowd it attracted made it uterly different than the rest of the event.

Steve Sayadian (writer/director of Dr. Caligari) and Noah Cowan stand outside the Bloor Cinema on a September evening in 1989.
JW- Three out of my first four TIFF films were MM films, and the next year I started to branch out into seeing stuff from other programs. When you originally conceived the program, were your hopes for it to be a gateway program for a younger audience?
NC- Yes Moonie-style recruitment was the idea from day one. A kind of freak vacuum for the Festival.
JW- Do you still remember when you first saw films like Tetsuo, Meet the Feebles, Swordsman II and Man Bites Dog? It must have been thrilling to discover these films and then to put them in front of the MM audience. What are some of your favourite discovery moments from when you were programming the Midnight Madness program?

Pray that one day (night?) Peter will return to Midnight.
NC- Those films were definitely all highlights from the first "Golden Age" of Midnight Madness and all three involved a certain amount of serendipity. Tetsuo came about because I had become friends with this strange girl in Japan who ran the Pia Film Festival. It's now a pretty big deal but then it was supporting the most bizarre new filmmakers in order to sell a really popular fanzine. Anyway, Tetsuo won their Festival and I asked her about it. She just sent me the print without telling Shinya Tsukamoto the director and threatened to kill me if we didn't show it. Fortunately it rocked. Meet The Feebles was righting a past wrong. Jackson's first film had been submitted in year's past and we hadn't figured out how to programme films like that (or Kathryn Bigelow's Near Dark, which ended up somewhere in front of the wrong audience). So it was really making up for lost time. Swordsman II and Man Bites Dog both required subtle negotiations with the rights holders. The late David Overbey was instrumental in making that happen; he loved the programme, mostly I think because it meant we were showing more Asian films and he was kind of a freak himself.
JW- What's your favourite Midnight Madness moment? A favourite guest, reaction to a film, or just the wildest night in general.
NC- The best by far was Michele Soavi, upon seeing the endless lineup for Dellamorte Dellamore when he peeled out of the taxicab and yelled "Call Me An Ambulance". Karen Black was also pretty amazing. Apart from leaving acres of chicken bones in her hotel room dresser drawer, she admitted she identified with the woman in a filmy pupa for "reasons she can't explain".

Still from the NFB produced educational film, NOAH'S PARTY (1989).
JW- Were there any films that you saw too late, or for some reason or another couldn't get for the program that you wanted badly? What's the big fish that got away?
NC- I cannot recall any really. It wasn't like we went out with a list of films and tried to get them. It wasn't that organized. I think Colin has had more issues around this as distributors have become fussier about how genre films get launched.
JW- Are there any filmmakers that you'd love to see make a Midnighty film who're known for a different kind of filmmaking?
NC- Of course - Angelopolous would make a great ghost film, Apichatpong could make a slow motion slasher pic. But honestly it feels like just about everyone cool has dabbled in blood of late...von Trier, Danny Boyle, etc.
JW- One last question since I'm sure you've got a lot of work to do before September. Kim Jee Woon's The Good, The Bad, and the Weird is a Gala Presentation this year. Is this the first time that a director has "graduated" from Midnight Madness (The Foul King, MM2000) to the Galas? What makes it even better is that The Good, The Bad, and the Weird looks like it's a blast, and would have been at home at Midnight too.

Kim Jee Woon's The Foul King
NC- Probably is, although Bernard Rose came close a couple of times.
JW- Thanks so much for your time!