The Concept:
a celebration of film projection, participation, and life as film.

This year's People's Choice award was created by the BlackBerry^® design team.

BlackBerry has also designed awards for the Documentary (left) and Midnight Madness (right) People's Choice Awards.

Crafted from a solid block of aluminum, this trapezoidal prism contains a miniature theatre.

BlackBerry People's Choice Award

By looking through the viewfinder, you will discover a lightbox built into the top of the award. The window shares the same proportions as a theatre screen. Chrome, red and black finishes differentiate each of the BlackBerry People's Choice Awards.