So Midnight Madness IS BACK. With an epically huge profile celebrity showing; there's a gi-normus crowd, and when there's a huge crowd, at the back of my mind, there's always that prayer for a zombie apocalypse/epidemic breaking out and making it more ironic. But that never happens.

But what DOES happen, is something, arguably, more magical.

The corporations bang their heads together, and see the crowds forming. Using fancy charts, spread sheets, and laser pointers, they decide that they will deploy units here, and no, THERE.

Long story shorter: Free shit!

Yep. See, you can have a fancy corporate pass, skip all of the lines and stuff. You can arrive in a limo, be sheilded from the screaming masses, escorted directly to your seat-- but if you're not in the lines, you don't get the free shit.

Last night's crusade: Roller girls chanting and delivering wrist/sweat bands to people who'd never wear them. But did. Does that make us marketing pawns? Maybe. But we get free stuff.

Now, it's hard to predict when the best free stuff's gonna hit the line. But if you're a corporation, and looking for a plug, a reason to increase your spending for your huge P and A campaign on hand outs, then by all means, take this as your license: WHIP IT, coming to theatres September 18th!

Last year we got True Blood episode one dvds, and surely that's the reason for the show’s success!

My favourite hand out is still my Ichi the Killer barf bag.

See, it's even cooler when the movie that's actually showing brings em.

Here's to hoping we'll all get more free stuff to ram our pockets with.

See you in the lines!