Well, it's out there --- Coopers' Camera made it to the cover of NOW with a 4N review to boot! As a filmmaker, there are moments you kinda hope for, and think about - and getting your film into TIFF and getting on the cover of NOW during the ramp up to it is sublime.  I fondly remember when my friend Rob Stefaniuk's grimacing mug graced NOW for Phil The Alien's TIFF preme several years back. Very kindly, Rob said to me, "one day it will be your film." Thank you Mr. Stefaniuk for your powers of precognition.

Hype & Bang is fancy, it makes you realize the hard work and endless nights are starting to pay off, and most importantly, it gets the word out to the film fans to hopefully go see the movie during its TIFF run. It's necessary, and it's important and it's sadly the one thing you totally forget about when you're actually making the movie.

Movie poster? Trailers? You're so focused on getting your day or making sure you shoot the reverse, that once the film is done, there's a whole whirlwind that occurs - a relentless, ferocious nail-biting cyclone of press and publicity. My fearless team - Candice Best (PR), John Kozman (Distributor), Joel Burch, Nathan Monteith (Poster Design) and Aden Bahadori (Trailers & Editing) have all kept the film on track during its rollout.

It actually makes me remember a moment on set when the whole process of filmmaking came into focus for me. It was a typo on a blanket locations sign and it was on the very first day of shooting. I actually saw it on the very first shot of the film right by Video Village. It made me howl. It made look over my shoulder to make sure no one was going to heed its advice. It made me momentarily hope that I could get through our 11 day shoot and one day get into TIFF and perhaps score the NOW cover during the festival. Sweet dreams indeed.

Well, we made it this far.

And no one quit :-)

Shoot Good Film,

WPS